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Budweiser launches BudxUncovered to find Naija’s Next Music Superstar

Budweiser launches BudxUncovered to find Naija’s Next Music Superstar

Unveiling the Budweiser BudxUncovered: Elevating Rising Music Stars Across Nigeria

Next Music Superstar

In the dynamic and vibrant music landscape of Nigeria, where talent knows no bounds, a remarkable event has emerged as a beacon of opportunity for budding musicians to shine like never before. The premium beer brand, Budweiser, has embarked on a transformative journey to foster and showcase rising musical talents through their electrifying initiative – The Stage: Yours To Take. This captivating campaign is set to leave an indelible mark on the Nigerian music scene, illuminating cities such as Port Harcourt, Enugu, Lagos, and beyond.

The BudxUncovered Phenomenon Takes Center Stage

Next Music Superstar

On a mesmerizing Saturday, August 12, the Aztech Arcum Event Center in Port Harcourt came alive with the resonating melodies and electrifying performances of six extraordinary rising music stars. These artists, fueled by their aspirations, set the stage ablaze, each vying for the coveted golden ticket to the grand finale of Budweiser’s BudxUncovered in Lagos. The energy in the air was palpable, a testament to the potential of these emerging talents.

A Night of Celebrities and Unforgettable Performances

The BudxUncovered Port Harcourt Stage was not just a musical event; it was an experience that transcended expectations. In a surprise that thrilled the audience, the charismatic superstar host, Ebuka Obi-Uchendu, graced the stage, adding an extra layer of glamour to the proceedings. The night reached its pinnacle as BNXN (formerly known as Buju) delivered a mesmerizing and showstopping performance, leaving the audience in awe and creating memories that would last a lifetime – all courtesy of Budweiser.

Rising Star of the Port Harcourt Stage

Next Music Superstar

Among the remarkable talents, one artist shone brighter than the rest. Calian, also known as Emmanuel Somtoochukwu, emerged as the triumphant winner of the BudxUncovered Regional Stage in Port Harcourt. With his mellifluous voice and captivating stage presence, he earned an almost unanimous 5-star rating from the captivated audience. Calian’s victory was a celebration of both his individual brilliance and the platform that Budweiser had provided to unearth such hidden gems.

The Unveiling of “The Port Harcourt Stage” and Beyond

The Port Harcourt Stage marked the inception of a six-event extravaganza, a journey that would traverse cities such as Enugu, Asaba, Uyo, Calabar, and culminate in Lagos. On the upcoming Sunday, August 20, the Kobb Civic Center in Enugu will set the stage for yet another spectacular musical showcase. Anticipation runs high as music enthusiasts ponder over whether the next Nigerian music superstar is among these rising stars.

The Road to the Grand Finale and Global Stardom

The journey of these artists is far from over. Finalists from each city will converge in Lagos on September 23, where they will engage in a fierce showdown. The stakes are sky-high, as the victor will be awarded an all-expense paid trip to the entertainment capital of the world – Las Vegas, USA. This coveted prize includes the chance to share a global stage with international acts, a dream that until now seemed unattainable.

The BudxUncovered Campaign: Where Dreams Take Flight

The grandeur of Budweiser’s BudxUncovered campaign was unveiled in July, beckoning aspiring Nigerian talents to step into the limelight. At budweiser.com.ng, rising musicians were invited to submit their demo tapes, opening the gateway to one of the six Regional Stages. The submission process is ongoing, with four stages yet to be decided. This campaign is not just about music; it’s a journey of self-discovery and empowerment for the passionate and driven artists of Nigeria.

Stay Connected with Budweiser’s Uncovered Journey

To stay at the forefront of the unfolding musical extravaganza, connect with Budweiser on social media platforms. Follow them on Instagram @budweisernigeria, Twitter @BudweiserNG, and Facebook @Budweiser. These channels will keep you up-to-date with the latest happenings related to BudxUncovered and more. Witness the journey of budding stars unfold as they embark on a path that leads to recognition, acclaim, and the global stage.

The Journey Continues…

Next Music Superstar

In a country renowned for its rich musical heritage, Budweiser’s BudxUncovered has emerged as a driving force behind the discovery of new musical prodigies. The Port Harcourt Stage was only the beginning, with a series of thrilling events yet to unfold. As Nigeria’s music scene evolves, this initiative promises to reshape the future, amplifying the voices of the unsung talents and propelling them towards global recognition.


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