CAN: The latest social media advertisement by Peak Milk manufacturer Friesland Campina WAMCO Nigeria PLC, which utilized Jesus Christ’s crucifixion as a metaphor to market their product on Good Friday, was met with total dismay by CAN.
The makers of Peak Milk, FrieslandCampina, are currently embroiled in a crisis and are swimming in choppy waters as the Christian Association of Nigeria, CAN, the Apex Christian Body, has urged Christians to stop drinking Peak Milk in response to an offensive Good Friday advertisement that attacked the Christian faith.
CAN’s General Secretary, Barrister Joseph Daramola, expressed his disappointment in a statement on Monday.
“We find this advertisement to be utterly unacceptable, disrespectful, and inconsiderate. Christians around the world observe Good Friday as a sad day to remember the death of their Lord and Savior, Jesus Christ, who was crucified on the cross in order to atone for our sins. That is not a day to be used for obscene business endeavors.
“FrieslandCampina WAMCO Nigeria PLC’s move is an insult to the millions of Christians in Nigeria and around the world, as well as insulting to the Christian faith. We are shocked that a reputable business would go to such lengths to make money off of its customers’ religious beliefs.
“We are thinking about taking action against FrieslandCampina WAMCO Nigeria PLC, including having our members and any well-meaning Nigerians who share our concerns boycott their products.