Champions League: The co-headliner of the 2023 UEFA Champions League Final Kick-Off Concert has been revealed by Pepsi as the megastar singer.
The highly anticipated 2023 UEFA Champions League Final Kick-Off Show by Pepsi will take place on June 10 and is dubbed the “Pepsi Kick-Off Show.” UEFA and Pepsi MAX® are thrilled to announce that GRAMMY® Award-winning and multi-platinum-selling singer, songwriter, and producer, Burna Boy, will co-headline.
Fans will get the once-in-a-lifetime chance to take part in the biggest yearly global athletic event for themselves for the first time.
Millions of fans from around the world will tune in to watch the must-see performance right before the biggest club football match of the season begins at Istanbul’s Atatürk Olympic Stadium. The megastar of the international chart-topping songs “Last Last” and “It’s Plenty” will bring his signature soulful vibes of afrobeat to the stadium.
With the release of his sixth studio album, Love, Damini, and a record-breaking year, Burna Boy will perform on the Pepsi MAX stage alongside another soon-to-be-announced international sensation. Burna Boy has teamed up with football royalty and Pepsi MAX ambassadors Leo Messi, Vini Jr., and Euro-winning Lionesses player Leah Williamson to urge fans to exhibit their greatest dancing routines or ball abilities by posting them on TikTok using the hashtag #PepsiMAX.
The top entries will be hand-selected to participate in the 2023 UEFA Champions League Final Kick-Off Show by Pepsi performance and showcase their talents.
Burna Boy said, “I know it doesn’t get any larger than the UEFA Champions League being a passionate football fan myself! I’m thrilled to be singing on the Pepsi MAX stage at this year’s championship because of this. Since football and music go together like peanut butter and jelly, you can be sure that I’ll be bringing the vibes and working my magic in Istanbul. The world isn’t prepared for what is coming from us!
“The UEFA Champions League Final is the stand-out event of the club football calendar,” continued Gustavo Reyna, Senior Director of Global Marketing for Pepsi MAX. “Pepsi MAX prides itself on celebrating the occasion with the very finest entertainment spectacles. We’re thrilled to welcome Burna Boy, one of the most exciting artists in the world, to the Pepsi x UEFA Champions League stage and we can’t wait to see which fans are chosen to feature as part of this truly unmissable performance. The newly renamed “Kick Off Show by Pepsi” is going to be huge this year. Watch this space to learn who will be sharing the stage with Burna Boy in the upcoming weeks!
The UEFA Champions League Final Kick-Off Show is an important component of our collaboration with Pepsi MAX and offers a fantastic opportunity to connect with new and younger audiences with some of the biggest names and up-and-coming musicians. UEFA marketing director Guy-Laurent Epstein said, “We’re pleased to showcase a line-up of brilliant performers at this season’s Final in Istanbul in what is sure to be an enthusiastic and unforgettable performance.
The UEFA Champions League Final Kick-Off Show by Pepsi, now in its eighth year and originally known as the UEFA Champions League Opening Ceremony, will air in more than 200 countries and territories around the world moments before the most important match of the club football season starts. By fusing the football and music worlds
The event is the ideal illustration of Pepsi MAX’s ‘Thirsty For More’ concept by fusing the worlds of football and music through one unforgettable entertainment moment that stops fans in their tracks and leaves them wanting more.
The Kick-Off Show is just one of the many thrilling events that Pepsi MAX and UEFA will present to soccer fans this year, along with Tik Tok videos, fashion collaborations, product developments, and the news of the addition of another international superstar co-headliner!