By First Bank of Nigeria Ltd has stated that its subsidiaries in the United Kingdom and Sub-Saharan Africa will undergo a phased corporate name change.
The bank announced this in a statement issued on Thursday by Folake Ani-Mumuney, Group Head, Marketing & Corporate Communications, First Bank, titled “FirstBank announces a name change of its subsidiaries, reiterates its commitment to boosting cross-border business opportunities in Africa and around the world.”
“FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC are the first group of subsidiaries to accomplish the name alignment,” it said.
“They are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank Democratic Republic of the Congo.” The subsidiaries in Ghana, Senegal, and Guinea will be the next to undergo the gradual name change.”
According to the bank, the name change was done to align the subsidiaries with the parent brand and to benefit from FirstBank Nigeria’s rich tradition and brand equity created through its 129 years of banking leadership.
It asserted that this will improve service delivery quality and result in improved brand clarity, homogeneity, and consistency across all regions where the bank operates.
“The name change, which coincides with FirstBank’s 129th founding anniversary (March 31st, 2023) is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers first,” said Dr Adesola Adeduntan, Chief Executive Officer of FirstBank Group.
According to the bank, the name change was done to align the subsidiaries with the parent brand and to benefit from FirstBank Nigeria’s rich tradition and brand equity created through its 129 years of banking leadership.
It asserted that this will improve service delivery quality and result in improved brand clarity, homogeneity, and consistency across all regions where the bank operates.
“The name change, which coincides with FirstBank’s 129th founding anniversary (March 31st, 2023) is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers first,” said Dr Adesola Adeduntan, Chief Executive Officer of FirstBank Group.
“The new identity of the subsidiary leads to increased brand visibility.” It allows our clients and stakeholders to better understand the value of the FirstBank Group’s diverse product suites, competitive pricing, and vast business networks.
“Among these is our commitment to expanding cross-border enterprises, especially trade and investment opportunities, which are critical to improving trade links among countries, so increasing host communities’ economies and decreasing poverty.”
