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MAX Strengthens Commitment to Reshape Mobility in Africa and Beyond with New Leadership Appointments

MAX Strengthens Commitment to Reshape Mobility in Africa and Beyond with New Leadership Appointments

In the dynamic landscape of Africa’s mobility and financial services sector, MAX stands as a beacon of innovation and transformation. As the leading mobility and financial services subscription platform on the continent, MAX has consistently pushed the boundaries of what is possible in the pursuit of reshaping mobility and improving access to financial support services. Now, with the appointment of new executives to its global leadership team, MAX is poised to take its mission to the next level.

David Hoyme: A Visionary Addition to MAX’s Board of Directors

The addition of David Hoyme to MAX’s Board of Directors marks a significant milestone in the company’s journey. David brings with him a wealth of industry knowledge and expertise that is unparalleled. His role extends beyond the boardroom as he leads MAX’s international growth and expansion efforts across Africa. David is also at the forefront of MAX’s electric mobility business, a move that underscores the company’s unwavering commitment to sustainability and climate resilience.

Tolulope Thomas: A Seasoned Professional as Chief Operating Officer

Tolulope Thomas, a seasoned professional with 15 years of supply chain leadership experience, assumes the role of Chief Operating Officer (COO) at MAX. Her impressive career journey includes a decade of invaluable contributions at Jumia, where she served as CEO of Jumia Services and later as CEO of Jumia Ghana. This extensive experience equips her to drive profitability, efficiency, and product growth at MAX. Tolulope’s leadership acumen positions her perfectly to deliver operational excellence across all markets, ensuring that MAX remains at the forefront of the mobility industry.

Femi Akin-Laguda: A Key Player in Enterprise & Strategic Partnerships

Femi Akin-Laguda, a proven expert in mobility scaleups, takes on the pivotal role of Director of Enterprise & Strategic Partnerships at MAX. Femi’s expertise goes beyond the conventional; he possesses a unique knack for recognizing and capitalizing on emerging opportunities within the mobility sector. This ability is a crucial asset as MAX continues to pursue ambitious growth objectives. Femi’s strategic acumen, honed through years of experience with companies like Bolt, will be instrumental in forging key partnerships for MAX and positioning the company for robust international expansion.

Stephane Eboko: A Visionary Leader for Cameroon Operations

With over 16 years of experience in urban innovation and sustainability, Stephane Eboko steps into the role of General Manager (GM) for MAX’s operations in Cameroon. Stephane’s career has been marked by his entrepreneurial spirit and corporate prowess in the domains of clean energy, mobility, and urban technology. His extensive background includes working with fast-growing startups and multinational corporations in Africa and Europe. Prior to joining MAX, Stephane served as a Product Manager in the Mobility Division of TotalEnergies, where he successfully launched new mobility business lines on a global scale. His passion for sustainability and innovative thinking is set to propel MAX to new heights in Cameroon and beyond.

“We look forward to their valuable contributions in driving innovation and impact across Africa’s tech mobility sector,” said Adetayo Bamiduro, CEO/Co-founder of MAX.

About MAX: Revolutionizing Mobility and Financial Services

MAX is more than just a company; it’s a movement. Established in 2015, MAX has consistently delivered on its mission to democratize access to mobility and financial support services. The heart of MAX’s vision lies in empowering mobility entrepreneurs by offering a comprehensive suite of solutions that promote safe and affordable work, all while minimizing environmental impact.

Led by a team of MIT alumni, including co-founders Adetayo Bamiduro and Chinedu Azodo, MAX is redefining the mobility landscape. The company offers a wide range of services, including electric vehicles (EVs) and low emission vehicles (LEVs), swap stations, digital wallets, insurance, and maintenance services, all accessible through daily subscription payments.

MAX currently operates in 12 markets across Africa, providing support to over 16,000 daily active drivers. The company’s ambitious goal is to reach the 20 million mobility entrepreneurs in Africa’s $200 billion mobility industry, making it a driving force in the continent’s economic transformation.

A Commitment to Equity and Sustainability

MAX isn’t just a business; it’s a force for positive change. The company is committed to building a more equitable and sustainable future for Africa. MAX plays a pivotal role in bridging the credit gap, enabling mobility entrepreneurs to own income-generating assets and establish verifiable digital credit profiles. This commitment to financial inclusion and sustainability underscores MAX’s dedication to making a lasting impact on the communities it serves.

In conclusion, MAX’s recent leadership appointments reflect a company that is not content with the status quo. It’s a company that recognizes the potential for innovation and transformation in Africa’s mobility sector and is committed to realizing that potential. With a visionary board member, a seasoned COO, an expert in strategic partnerships, and a sustainability-focused GM, MAX is well-positioned to reshape mobility in Africa and beyond.

The journey has just begun, and MAX’s dedication to its mission remains unwavering. As the company continues to drive innovation and impact, the future of mobility in Africa looks brighter than ever before.


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